Behind the Magic

About Tend & Unravel

Tend & Unravel started because I couldn’t find anything that spoke to the way I was actually living.

I was tired. I was grieving things I couldn’t name yet. I was doing my best while quietly falling apart, and everything labeled “healing” felt either aggressively cheerful or completely disconnected from reality.

So I made my own place to put those feelings.

Tend & Unravel is for the people who show up anyway. The ones who feel too much, joke through the worst of it, and keep going even when they’re not sure why. It’s for the moments when self-care looks less like bubble baths and more like writing things down so they don’t live in your chest forever.

This brand isn’t about becoming a better version of yourself.
It’s about staying human while you survive the version you’re in.

 

Meet the Founder

Hi. I’m Brittany.

I’m the person behind the journals, the cracked teacups, the spirals, and the slightly unhinged one-liners. I started Tend & Unravel during a season of my life where everything felt heavier than it should, and pretending I was “fine” stopped working.

I’ve lost people. I’ve lost versions of myself I thought I’d become. I’ve learned that grief doesn’t move in straight lines, and healing doesn’t arrive neatly packaged. Humor, for me, became a coping mechanism — not because things were funny, but because laughter was the only way to breathe some days.

Tend & Unravel is the space I wish I’d had when I was unraveling quietly. A place that didn’t rush me, fix me, or ask me to be inspirational. Just somewhere to land, to write, to feel, and to be honest about how exhausting it is to be a person.

If you’re here because you’re tired, tender, angry, grieving, laughing at the wrong times, or holding it together with caffeine and spite — you’re in the right place.

I’m really glad you found this.

P.S. How Tend & Unravel got its name

I named Tend & Unravel during a season where I was tending to everything and everyone — my kids, the responsibilities, the expectations — while quietly unraveling myself at the same time.

I was keeping things moving. Showing up. Making sure everyone else was okay. And somewhere in the middle of all that tending, I realized there wasn’t much space left to fall apart, even though I desperately needed to.

The name came from that exact tension. From the reality of caring for others while coming undone internally. From learning that sometimes survival looks like holding it together with one hand while letting yourself unravel with the other.

Tend & Unravel stuck because it wasn’t aspirational. It was honest.
It was exactly what I was doing.