Meaning Behind the Name

✦ Founder Story

Hi, I’m Brittany. I didn’t name this brand because it sounded marketable. I named it because it’s what I was doing. Every damn day.

Tending.
To the kid. To the job. The healing. The high-functioning depression. The unspoken grief.
Unraveling.
Quietly. Politely. Sometimes on the floor of my bedroom.

Tend & Unravel came to me during one of those moments where you’re just... done.
Not dramatic. Just soul-tired.
It hit me like:
“What if I stop pretending I’m fine and start making things for people who are also barely holding it together with coffee and coping mechanisms?”

So I did.

I made shirts that scream softly.
Journals that hold space for the spirals.
Mugs that basically say, “I’m emotionally unwell but charming about it.”

I didn’t build this brand to be inspiring. I built it to survive.
To turn my emotional damage into design files.
To process in public instead of self-destructing in private.

Tend & Unravel is for the ones who are still showing up while falling apart.
For the people who look like they have it together but have cried at least three times in the last 24 hours.
For the ones who keep it soft, even when the world demands hardness.

If that’s you — same.
You don’t need to be okay to belong here.